Areas of Expertise

Specialized in designing and strengthening global social media strategies & implementing them locally by developing Social Media Centers of Excellence. This includes social media programs specific to social platforms, governance models, playbooks & guidelines, editorial processes and more.

Specialized in content & campaign development. This includes organic and sponsored content and social media employee advocacy programs.

Specialized in social media advertising & partnership programs. This includes influential marketing, talent acquisition programs and marketing campaigns for companies' intended stock market preparations (IPOs).

Specialized in creating global social media reports for analysis & content optimization. This includes designing social media monitoring walls for companies' offices worldwide.

Experienced in social media knowledge sharing. This includes workshops, masterclasses and guest lectures (e.g. the International Amsterdam Fashion Academy).